MoreBetter, a real-world evidence research platform, partnered with the Network of Applied Pharmacognosy (NAP) — a 501(c)(3) nonprofit led by Dr. Miyabe Shields, PhD and Dr. Riley Kirk, PhD — to track how hemp-derived beverages affect daily habits over a multi-week period. Nearly 5,000 people enrolled across two cohorts. Participants reported on their consumption, mood, sleep, and alcohol use every day for 22 days: 7 days without the product, then 14 days using it.

No one was told how much to drink or when. This was a non-interventional, real-world study — meaning participants used the products the way they actually live their lives.

Yes — significantly. Across all products in the study, on days participants used an infused Woodstock hemp beverage, the probability of drinking any alcohol dropped from 28% to 12%. That's a 57% relative reduction. The average number of alcoholic drinks consumed also fell by 20% on those same days.

Woodstock Citrus Spritz was one of the standout products in the study. 77% of Citrus Spritz participants reported drinking less alcohol during the two-week product-use phase. 61% reported a decrease or significant decrease in their craving or desire for alcohol.

These results were presented publicly during the NAP × MoreBetter webinar, "Cannabis vs. Alcohol: Real-World Data from MoreBetter's Infused Beverage Study," hosted by Dr. Shields and Dr. Kirk in June 2026.

Participants were casual to moderate drinkers — most drinking on weekends and one or two days during the week. Daily cannabis users were excluded to minimize confounding variables. About 30% of participants were trying an infused beverage for the first time.

62% of participants said their primary motivation for trying an infused beverage fell into a wellness category — things like trying to drink less alcohol, avoiding hangovers, or prioritizing their health.

Woodstock Citrus Spritz is a hemp-derived THC beverage — not an alcoholic drink. It contains no ethanol. For people looking to moderate their alcohol intake or find a better-feeling option for social moments, the study data suggests it can be an effective alternative.

Dr. Miyabe Shields and Dr. Riley Kirk of NAP are academically trained pharmaceutical scientists with backgrounds in drug discovery, the endocannabinoid system, and natural products chemistry. Their focus is on pairing biochemical research with real-world lived experience data — and making that science publicly accessible.

Their conclusion from the study: on days people used infused beverages, they were significantly less likely to drink alcohol, less likely to drink heavily, and more likely to prefer the hemp beverage over an alcoholic alternative.